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Strategic Analysis
This call seeks proposals for information provision and promotion programmes aimed at significantly increasing consumer awareness and recognition of Union quality schemes (PDO, PGI, TSG, etc.) and the specific features of EU agricultural methods. A winning proposal will demonstrate innovative and effective strategies to highlight benefits such as food safety, traceability, sustainability, animal welfare, and quality, ultimately enhancing the competitiveness and consumption of these agri-food products.
For information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes referred to in Article 5(4), points (a) and (c), of Regulation (EU) No 1144/2014:
For information provision and promotion programmes highlighting the specific features of agricultural methods in the Union and the characteristics of Union agri-food products and quality schemes referred to in Article 5(4), point (d), of Regulation (EU) No 1144/2014.
The objective is to increase the awareness and recognition of the Union quality schemes, namely: (a) quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms; (b) the logo for quality agriculture products specific to the outermost regions of the Union.
One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by Union consumers and and to increase the knowledge of the information the quality schemes aim to provide.
The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals) and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.
The expected ultimate impact is to increase awareness of the Union quality schemes and to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share.
The expected impact is to increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
AGRIP Regulation 1144/2014
highThis is the foundational regulation for information and promotion measures for agricultural products. It sets out the general objectives, scope, types of eligible programmes, and the basic rules for EU co-financing, aiming to enhance the competitiveness of the Union's agricultural sector.
Proposals must clearly demonstrate how their proposed information and promotion activities align with the objectives and scope defined in this foundational regulation. Evaluators will look for a clear justification of the programme's relevance to EU agricultural products, its potential to open new markets or consolidate existing ones, and its compliance with the general principles of the scheme.
AGRIP Delegated Regulation 2015/1829
highThis Delegated Regulation supplements Regulation (EU) No 1144/2014 by laying down detailed rules concerning the eligibility of information and promotion programmes for agricultural products. It specifies criteria for eligible actions, expenditure, and the content of proposals, providing more granular guidance on what can be funded under the scheme.
Proposals should meticulously adhere to the detailed eligibility criteria and requirements outlined in this regulation. Evaluators will scrutinize the proposed activities, target markets, and budget breakdown to ensure full compliance with the specific rules for programme content, eligible costs, and the types of messages permitted.
AGRIP Delegated Regulation (EU) 2025/70
highThis Delegated Regulation amends Delegated Regulation (EU) 2015/1829 regarding the eligibility of information and promotion programmes for agricultural products. It introduces updates or clarifications to the rules governing which programmes and activities qualify for EU support, reflecting evolving policy priorities or market needs, and ensuring the continued relevance of promotion measures.
Proposals must demonstrate awareness and compliance with the latest amendments introduced by this regulation, particularly concerning any updated eligibility criteria or specific requirements for information and promotion programmes. Evaluators will check for the inclusion of any newly mandated elements or the exclusion of activities no longer deemed eligible, ensuring the proposal is up-to-date with the latest legal framework.
AGRIP Implementing Regulation 2015/1831
highThis Implementing Regulation lays down detailed rules for the application of Regulation (EU) No 1144/2014 concerning the submission and selection of information and promotion programmes for agricultural products. It specifies the administrative procedures, timelines, and technical aspects for submitting proposals, as well as the evaluation and selection process.
Proposals must strictly adhere to the procedural and administrative requirements set out in this regulation, including submission formats, deadlines, and required documentation. Evaluators will assess the proposal's completeness, its compliance with technical specifications, and its alignment with the established evaluation criteria and selection process.
EU Financial Regulation 2024/2509
highThis regulation governs the financial management of EU funds, ensuring transparency, accountability, and efficient use of resources. It is relevant for proposals involving large-scale piloting and validation of AI systems in healthcare.
Evaluators will look for clear financial planning, cost-efficiency analysis, and compliance with EU financial rules, particularly in demonstrating the economic viability and sustainability of the proposed AI solutions.
1. Admissibility conditions — Proposal page limit and layout described in the call document . Proposal page limits and layout: described in Part B of the Application Form available in the Submission System.
2. Eligible Countries — described in the call document .
3. Other Eligibility Conditions — n/a
4. Financial and operational capacity and exclusion — n/a 5a. Evaluation and award: Submission and evaluation processes n/a 5b. Evaluation and award: Award criteria, scoring and thresholds Evaluation criteria, scoring, threshold and process are described in the call document .
5c. Evaluation and award: Indicative timeline for evaluation and grant agreement — described in the call document .
6. Legal and financial set-up of the grants — n/a Call document and annexes: Call document Application form templates Standard application form (AGRIP MULTI) — the application form specific to this call is available in the Submission System Detailed budget table (AGRIP MULTI and SIMPLE) Information on representativeness (AGRIP MULTI and SIMPLE) Guidance AGRIP Programme guide Model Grant Agreements (MGA) AGRIP Multi-beneficiary Model Grant Agreement AGRIP Mono-beneficiary Model Grant Agreement
AGRIP Annual Work Programme AGRIP Regulation 1144/2014 AGRIP Delegated Regulation 2015/1829 AGRIP Delegated Regulation (EU) 2025/70 AGRIP Implementing Regulation 2015/1831 EU Financial Regulation 2024/2509 Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment EU Grants AGA — Annotated Model Grant Agreement Funding & Tenders Portal Online Manual Funding & Tenders Portal Terms and Conditions Funding & Tenders Portal Privacy Statement
Evaluators will prioritize proposals that clearly articulate a comprehensive communication strategy targeting EU consumers, with a strong emphasis on measurable outcomes for increased awareness, recognition, and market share. Proposals must explicitly link their activities to the specific features of agricultural methods and product characteristics outlined in @SC2 and @EO3, providing concrete indicators for success beyond mere dissemination.
Everything the call asks for, seen from the call's point of view. Each line shows what answers it, and which partner carries it.
This matrix lists everything the call asks for: outcomes, impacts, scope, the requirements buried in the call text, and policy alignment. Sign up free and GrantForge tracks each line against the concept you build.
| Requirement | Covered by | Carried | Status |
|---|---|---|---|
| Scope activities | |||
| SC1For information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes referred to in Article 5(4), points (a) and (c), of Regulation (EU) No 1144/2014: | · | · | Sign up to track |
| SC2For information provision and promotion programmes highlighting the specific features of agricultural methods in the Union and the characteristics of Union agri-food products and quality schemes referred to in Article 5(4), point (d), of Regulation (EU) No 1144/2014. | · | · | Sign up to track |
| Expected outcomes | |||
| EO1The objective is to increase the awareness and recognition of the Union quality schemes, namely: (a) quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms; (b) the logo for quality agriculture products specific to the outermost regions of the Union. | · | · | Sign up to track |
| EO2One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by Union consumers and and to increase the knowledge of the information the quality schemes aim to provide. | · | · | Sign up to track |
| EO3The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals) and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions. | · | · | Sign up to track |
| Other requirements | |||
| No other requirements in this call. | |||
| Expected impacts | |||
| EI1The expected ultimate impact is to increase awareness of the Union quality schemes and to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share. | · | · | Sign up to track |
| EI2The expected impact is to increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share. | · | · | Sign up to track |
| Underlying policies | |||
| POL1agrip regulation 1144/2014This is the foundational regulation for information and promotion measures for agricultural products. It sets out the general objectives, scope, types of eligible programmes, and the basic rules for EU co-financing, aiming to enhance the competitiveness of the Union's agricultural sector. | · | · | Sign up to track |
| POL2agrip delegated regulation 2015/1829This Delegated Regulation supplements Regulation (EU) No 1144/2014 by laying down detailed rules concerning the eligibility of information and promotion programmes for agricultural products. It specifies criteria for eligible actions, expenditure, and the content of proposals, providing more granular guidance on what can be funded under the scheme. | · | · | Sign up to track |
| POL3agrip delegated regulation (eu) 2025/70This Delegated Regulation amends Delegated Regulation (EU) 2015/1829 regarding the eligibility of information and promotion programmes for agricultural products. It introduces updates or clarifications to the rules governing which programmes and activities qualify for EU support, reflecting evolving policy priorities or market needs, and ensuring the continued relevance of promotion measures. | · | · | Sign up to track |
| POL4agrip implementing regulation 2015/1831This Implementing Regulation lays down detailed rules for the application of Regulation (EU) No 1144/2014 concerning the submission and selection of information and promotion programmes for agricultural products. It specifies the administrative procedures, timelines, and technical aspects for submitting proposals, as well as the evaluation and selection process. | · | · | Sign up to track |
| POL5eu financial regulation 2024/2509This regulation governs the financial management of EU funds, ensuring transparency, accountability, and efficient use of resources. It is relevant for proposals involving large-scale piloting and validation of AI systems in healthcare. | · | · | Sign up to track |
The binding rules of this call. Items marked auto are verified by GrantForge from the call and the template. The others are yours to confirm.
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