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Strategic Analysis
This call focuses on boosting the consumption and market share of Union fresh fruit and vegetables (FFV) through consumer information campaigns. A winning proposal must demonstrate a clear strategy to highlight the health benefits of FFV, promote the 'five-a-day' message, and integrate FFV into balanced diets, ultimately enhancing the competitiveness of EU agri-food products.
Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet.
The messages could notably focus on aiming at having at least five portions of a variety of fruit and vegetables each day;
knowing the place of fruit and vegetables in the food pyramid and understanding the beneficial impact of fruit and vegetable consumption on health.
The objective is to increase the consumption of Union fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.
The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
AGRIP Regulation 1144/2014
highThis regulation is the basic act for promotion measures for agricultural products. It sets out the general rules for information and promotion actions concerning agricultural products implemented in the internal market and in third countries. Its primary aims are to enhance the competitiveness of the EU agricultural sector, increase awareness of EU quality schemes, and promote healthy eating habits.
Proposals should clearly demonstrate how their activities align with the objectives of promoting EU agricultural products, either within the EU or in third countries. Evaluators will look for a strong justification of the chosen promotion strategy, its expected impact on market access and consumer awareness, and how it contributes to the overall competitiveness and image of EU agriculture.
AGRIP Delegated Regulation 2015/1829
highThis Delegated Regulation supplements Regulation (EU) No 1144/2014 by laying down specific rules concerning the eligibility of information and promotion programmes for agricultural products. It details the types of actions, products, and themes that can be included in such programmes, as well as the criteria for their selection and implementation.
Proposals must demonstrate strict adherence to the eligibility criteria outlined in this regulation, ensuring that the proposed activities, products, and themes are permissible. Evaluators will scrutinize the programme's content to confirm its alignment with the detailed requirements for information and promotion measures, including aspects like product categories, target markets, and communication messages.
AGRIP Delegated Regulation (EU) 2025/70
highThis Delegated Regulation amends Delegated Regulation (EU) 2015/1829 regarding the eligibility of information and promotion programmes for agricultural products. It introduces updates or clarifications to the rules governing which programmes and activities qualify for EU support, reflecting evolving policy priorities or market needs, and ensuring the continued relevance of promotion measures.
Proposals must demonstrate awareness and compliance with the latest amendments introduced by this regulation, particularly concerning any updated eligibility criteria or specific requirements for information and promotion programmes. Evaluators will check for the inclusion of any newly mandated elements or the exclusion of activities no longer deemed eligible, ensuring the proposal is up-to-date with the latest legal framework.
AGRIP Implementing Regulation 2015/1831
highThis Implementing Regulation lays down detailed rules for the application of Regulation (EU) No 1144/2014 concerning information and promotion measures for agricultural products. It specifies administrative and technical procedures, such as the submission of proposals, evaluation processes, reporting requirements, and payment arrangements for funded programmes.
Proposals should clearly demonstrate an understanding of the procedural and administrative requirements set out in this regulation. Evaluators will look for evidence of a robust management plan, realistic timelines, and a clear methodology for reporting and financial management, ensuring compliance with the operational aspects of programme implementation and efficient use of funds.
EU Financial Regulation 2024/2509
mediumThis regulation governs the financial management of EU funds, ensuring transparency, accountability, and efficient use of resources. It is relevant for proposals involving large-scale piloting and validation of AI systems in healthcare.
Evaluators will look for clear financial planning, cost-efficiency analysis, and compliance with EU financial rules, particularly in demonstrating the economic viability and sustainability of the proposed AI solutions.
1. Admissibility conditions — Proposal page limit and layout described in the call document . Proposal page limits and layout: described in Part B of the Application Form available in the Submission System.
2. Eligible Countries — described in the call document .
3. Other Eligibility Conditions — n/a
4. Financial and operational capacity and exclusion — n/a 5a. Evaluation and award: Submission and evaluation processes n/a 5b. Evaluation and award: Award criteria, scoring and thresholds Evaluation criteria, scoring, threshold and process are described in the call document .
5c. Evaluation and award: Indicative timeline for evaluation and grant agreement — described in the call document .
6. Legal and financial set-up of the grants — n/a Call document and annexes: Call document Application form templates Standard application form (AGRIP MULTI) — the application form specific to this call is available in the Submission System Detailed budget table (AGRIP MULTI and SIMPLE) Information on representativeness (AGRIP MULTI and SIMPLE) Guidance AGRIP Programme guide Model Grant Agreements (MGA) AGRIP Multi-beneficiary Model Grant Agreement AGRIP Mono-beneficiary Model Grant Agreement
AGRIP Annual Work Programme AGRIP Regulation 1144/2014 AGRIP Delegated Regulation 2015/1829 AGRIP Delegated Regulation (EU) 2025/70 AGRIP Implementing Regulation 2015/1831 EU Financial Regulation 2024/2509 Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment EU Grants AGA — Annotated Model Grant Agreement Funding & Tenders Portal Online Manual Funding & Tenders Portal Terms and Conditions Funding & Tenders Portal Privacy Statement
Evaluators will prioritize proposals that present a robust, multi-actor consortium with expertise in consumer behaviour, public health, nutrition, and agricultural promotion. They will look for innovative and effective communication strategies that can measurably increase FFV consumption and demonstrate a direct link to improved market competitiveness for Union products. Strong justification for the chosen target groups and a clear methodology for impact measurement will be critical.
Everything the call asks for, seen from the call's point of view. Each line shows what answers it, and which partner carries it.
This matrix lists everything the call asks for: outcomes, impacts, scope, the requirements buried in the call text, and policy alignment. Sign up free and GrantForge tracks each line against the concept you build.
| Requirement | Covered by | Carried | Status |
|---|---|---|---|
| Scope activities | |||
| SC1Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. | · | · | Sign up to track |
| SC2The messages could notably focus on aiming at having at least five portions of a variety of fruit and vegetables each day; | · | · | Sign up to track |
| SC3knowing the place of fruit and vegetables in the food pyramid and understanding the beneficial impact of fruit and vegetable consumption on health. | · | · | Sign up to track |
| Expected outcomes | |||
| EO1The objective is to increase the consumption of Union fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices. | · | · | Sign up to track |
| Other requirements | |||
| No other requirements in this call. | |||
| Expected impacts | |||
| EI1The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share. | · | · | Sign up to track |
| Underlying policies | |||
| POL1agrip regulation 1144/2014This regulation is the basic act for promotion measures for agricultural products. It sets out the general rules for information and promotion actions concerning agricultural products implemented in the internal market and in third countries. Its primary aims are to enhance the competitiveness of the EU agricultural sector, increase awareness of EU quality schemes, and promote healthy eating habits. | · | · | Sign up to track |
| POL2agrip delegated regulation 2015/1829This Delegated Regulation supplements Regulation (EU) No 1144/2014 by laying down specific rules concerning the eligibility of information and promotion programmes for agricultural products. It details the types of actions, products, and themes that can be included in such programmes, as well as the criteria for their selection and implementation. | · | · | Sign up to track |
| POL3agrip delegated regulation (eu) 2025/70This Delegated Regulation amends Delegated Regulation (EU) 2015/1829 regarding the eligibility of information and promotion programmes for agricultural products. It introduces updates or clarifications to the rules governing which programmes and activities qualify for EU support, reflecting evolving policy priorities or market needs, and ensuring the continued relevance of promotion measures. | · | · | Sign up to track |
| POL4agrip implementing regulation 2015/1831This Implementing Regulation lays down detailed rules for the application of Regulation (EU) No 1144/2014 concerning information and promotion measures for agricultural products. It specifies administrative and technical procedures, such as the submission of proposals, evaluation processes, reporting requirements, and payment arrangements for funded programmes. | · | · | Sign up to track |
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