AGRIP MULTI Project GrantsClosedAGRIP-MULTI-2026-IM-FRESH-FV

AGRIP-MULTI-2026-IM-FRESH-FV

AGRIP

Per project€6M

1 phase

Deadline:2026-04-23

💡

Strategic Analysis

This call focuses on boosting the consumption and market share of Union fresh fruit and vegetables (FFV) through consumer information campaigns. A winning proposal must demonstrate a clear strategy to highlight the health benefits of FFV, promote the 'five-a-day' message, and integrate FFV into balanced diets, ultimately enhancing the competitiveness of EU agri-food products.

Scope Activities (3)

SC1

Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet.

SC2

The messages could notably focus on aiming at having at least five portions of a variety of fruit and vegetables each day;

SC3

knowing the place of fruit and vegetables in the food pyramid and understanding the beneficial impact of fruit and vegetable consumption on health.

Expected Outcomes (1)

EO1

The objective is to increase the consumption of Union fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.