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Strategic Analysis
A winning proposal must bridge advanced deep-tech solutions (such as generative AI, blockchain, or automated metadata extraction) directly with scalable market adoption across the European audiovisual value chain. Consortia must demonstrate operational pilot rollouts that measurably expand cross-border distribution, reduce carbon footprints across production and delivery pipelines, and establish transparent, cross-platform monetisation models.
Subtitling or accessibility/discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
Business tools improving the efficiency and the transparency of the audiovisual markets: automated rights management system, technology for data gathering and analysis;
Business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual worlds / Metaverse, NFT, etc.).
Innovative tools and business models improving the greening process of the audiovisual industry.
Improve the competitiveness of the European audiovisual industry (including videogames) and seize the benefits of the innovative developments in technology and business models;
Improve the adaptation of the European audiovisual industry to the opportunities offered by Artificial Intelligence;
Improve the greening process of the European audiovisual industry;
Improve the production and circulation of European audiovisual works in the digital era;
increase the number and diversity of European works available online and increase their visibility in order to allow them to reach more audiences.
No expected impacts identified for this destination.
Apply AI Strategy
highThe Apply AI Strategy focuses on accelerating the practical uptake, industrial integration, and deployment of trustworthy artificial intelligence across European key sectors and SMEs. It aims to bridge the gap between cutting-edge AI research and real-world commercial or societal applications while ensuring adherence to ethical standards and European values.
Evaluators expect proposals to detail how AI solutions are effectively integrated into business models or industry workflows, clearly addressing practical deployment barriers, user trust, technical robustness, and tangible market value creation.
CREA Regulation 2021/818
mediumRegulation (EU) 2021/818 establishes the Creative Europe programme (2021–2027), aimed at safeguarding, developing, and promoting European cultural and linguistic diversity and heritage. It focuses on boosting the competitiveness and economic potential of the cultural and creative sectors, notably through cross-sectoral collaboration and digital innovation.
Evaluators expect projects working with creative or cultural sectors to demonstrate synergies with Creative Europe objectives, particularly regarding innovative business models, cross-border digital distribution, and audience engagement.
EU Financial Regulation 2024/2509
lowRegulation (EU, Euratom) 2024/2509 sets out the general financial rules applicable to the general budget of the European Union, governing public procurement, grants, financial instruments, and indirect management. It emphasizes sound financial management, transparency, and protection of the Union's financial interests.
Evaluators expect compliant financial architectures, robust consortium governance structures, transparent budgeting, and compliance with rules on eligible costs and subcontracting.
No specific eligibility rules extracted from this call.
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described in the call document.
Proposal page limits and layout: described in Part B of the Application Form available in the Submission System.
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Evaluation criteria, scoring, threshold and process are described in the call document.
described in the call document.
Publication of the call: September, 30 2026.
Deadline for submitting applications: January, 14 2027 17:00 (Brussels time).
Evaluation period: January-May 2027.
Information to applicants: July 2027.
Signature of grant agreement: October 2027.
described in the call document.
Application form templates
Standard application form (CREA MEDIA) — the application form specific to this call is available in the Submission System
Information on independence and ownership control (CREA MEDIA)
Model Grant Agreements (MGA)
EU Financial Regulation 2024/2509
Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment
EU Grants AGA — Annotated Model Grant Agreement
Funding & Tenders Portal Online Manual
Evaluators will prioritize industry readiness and European market scalability over purely conceptual innovations. They will closely examine measurable market uptake among indie creators, distributors, and exhibitors, assessing whether the proposed tools genuinely dismantle fragmented national silos and integrate sustainable, greening practices into daily audiovisual operations.
Everything the call asks for, seen from the call's point of view. Each line shows what answers it, and which partner carries it.
This matrix lists everything the call asks for: outcomes, impacts, scope, the requirements buried in the call text, and policy alignment. Sign up free and GrantForge tracks each line against the concept you build.
| Requirement | Covered by | Carried | Status |
|---|---|---|---|
| Scope activities | |||
| SC1Subtitling or accessibility/discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works; | · | · | Sign up to track |
| SC2Business tools improving the efficiency and the transparency of the audiovisual markets: automated rights management system, technology for data gathering and analysis; | · | · | Sign up to track |
| SC3Business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…); | · | · | Sign up to track |
| SC4Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual worlds / Metaverse, NFT, etc.). | · | · | Sign up to track |
| SC5Innovative tools and business models improving the greening process of the audiovisual industry. | · | · | Sign up to track |
| Expected outcomes | |||
| EO1Improve the competitiveness of the European audiovisual industry (including videogames) and seize the benefits of the innovative developments in technology and business models; | · | · | Sign up to track |
| EO2Improve the adaptation of the European audiovisual industry to the opportunities offered by Artificial Intelligence; | · | · | Sign up to track |
| EO3Improve the greening process of the European audiovisual industry; | · | · | Sign up to track |
| EO4Improve the production and circulation of European audiovisual works in the digital era; | · | · | Sign up to track |
| EO5increase the number and diversity of European works available online and increase their visibility in order to allow them to reach more audiences. | · | · | Sign up to track |
| Other requirements | |||
| REQ1Gender balance, inclusion, diversity and representativeness strategiesApplications should present adequate strategies to ensure gender balance, inclusion, diversity, and representativeness. | · | · | Sign up to track |
| REQ2Environmental sustainability strategies for the audiovisual industryApplications should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry. | · | · | Sign up to track |
| REQ3Transparency and disclosure plans for inputs and resultsApplications must contain plans for disclosing inputs and results of the action, including communicating results to public authorities, Member States, and the audiovisual industry. | · | · | Sign up to track |
| REQ4Exclusion of hardware developmentThe action explicitly does not cover the development of hardware (e.g., cameras, virtual headsets). | · | · | Sign up to track |
| Expected impacts | |||
| No expected impacts in this call. | |||
| Underlying policies | |||
| POL1apply ai strategyThe Apply AI Strategy focuses on accelerating the practical uptake, industrial integration, and deployment of trustworthy artificial intelligence across European key sectors and SMEs. It aims to bridge the gap between cutting-edge AI research and real-world commercial or societal applications while ensuring adherence to ethical standards and European values. | · | · | Sign up to track |
The binding rules of this call. Items marked auto are verified by GrantForge from the call and the template. The others are yours to confirm.
5 key insights you must internalise before writing. Each is grounded in the call text and tells you what evaluators will actually look for. Share these with your consortium before drafting.
Proposals must explicitly detail a co-financing strategy that secures private or own investment. The requested EU public funding must remain strictly below the 80% threshold, and evaluators will actively assess the soundness and feasibility of this financial architecture.
Source: Scope
Do not allocate budget to the development of physical equipment such as cameras or virtual reality headsets. The call explicitly excludes hardware development, meaning proposals focusing on physical tech rather than software tools or business models risk immediate rejection or severe budget cuts.
Source: Scope
Evaluators will penalize purely conceptual technological innovations. To score highly, the proposal must demonstrate measurable market uptake and industry readiness, specifically targeting adoption by independent creators, distributors, and exhibitors to dismantle national audiovisual silos.
Source: Evaluation criteria (pre-award)
A dedicated task must address the mandatory disclosure of project inputs and results. Proposals must include concrete plans to communicate these findings directly to public authorities, Member States, and the audiovisual industry to satisfy the call's strict transparency requirements.
Source: Scope
If integrating Artificial Intelligence, the proposal must explicitly align with the Apply AI Strategy. Evaluators will specifically look for how the consortium addresses practical deployment barriers, ensures user trust, and integrates AI into daily audiovisual workflows rather than just presenting a theoretical AI model.
Source: Underlying policies
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