Towards community-driven business models: coastal and freshwaters sustainable tourism

Demonstration of community-driven tourism business models in at least 3 European coastal and freshwater areas in different Member States/Associated Countries, implementing diverse initiatives to engage and involve tourists and/or users of the sea (e.g.: citizen science initiatives; clean up initiatives; regenerative practices, co-management of protected areas, etc.);

Promotion of sustainable practices to minimise negative pressures of tourism on marine and freshwater environments (e.g.: pollution, eco-friendly products, waste reduction) and to protect habitats and biodiversity;

Inclusive and accessible capacity building, training and skill development actions addressing both local communities to enhance their entrepreneurship , and tourists, to promote behavioural changes;

Governance structure to ensure the effective involvement of all relevant stakeholders and the long-term financial sustainability of the initiatives;

Exploration of possible financial instruments for the upscale of the initiatives, including reinvestments of profits, crowdfunding, or philanthropic sources.